Last week AAMP Global, through its family of brands Stinger, PAC, EchoMaster and Phoenix Gold, launched a new “Shop Local” campaign in support of its 12-volt dealer network across the country. In a time of economic uncertainty, especially for small business owners, AAMP wanted to utilize its collective reach of consumers, to help drive awareness of local 12-volt shops, and drive foot traffic into brick and mortar stores. Utilizing social media, the campaign educates consumers on the benefits of trusted mobile electronics stores and encourages them that now is a great time to upgrade their existing vehicle with the technology features they’ve always wanted at a local dealer.
Director of Marketing, Lisa Gibbings, said, “We want to do whatever we can to support our dealer network during these unprecedented times. There are a lot of factors positively impacting our industry. As with the last recession, consumers are upgrading vs. buying new, we’re seeing a lot more road trips for vacations, we want to make sure we are doing everything we can for our dealers to benefit from these trends. AAMP was built on its relationships within the 12-volt industry, for 33 years they’ve contributed to our success, and we want to continue to be a strong pillar in theirs.”
The overall campaign will include advertisements for various categories (safety, radio replacement, audio upgrades, etc.), resources such as a local dealer locator, and will also highlight specific dealers each week with store information and photos. For more information, visit the Facebook pages for Stinger, PAC, EchoMaster and Phoenix Gold. For dealers, interested in being featured in the campaign, contact your AAMP sales rep.
About AAMP Global:
Established in 1987, owned by Halifax Group and headquartered in Clearwater, Florida, AAMP Global restlessly pursues innovative ways to enhance what moves you. AAMP is a global manufacturer of mobile aftermarket technology for consumer and commercial vehicles; developing safety solutions under EchoMaster, smartphone connectivity under iSimple, high performance audio enhancement under Stinger and Phoenix Gold, and OEM integration solutions under Autoleads and PAC. AAMP enables you to define your drive, one vehicle at a time, anywhere in the world.
Director of Marketing